Social media marketing is a great way to reach your target audience at an affordable price. In fact, 84% of B2B marketers use social media marketing in some form or another. But there are still countless marketers who are struggling to implement an effective social media marketing strategy for their small business. Social media has a 100% lead-to-close rate than and any other marketing strategy out there. Whatever product or service you sell, social media can help grow your business and improve the brand awareness. This article highlights the importance of using social media for marketing your small business.
A consumer spends most of his time on social media every day. A savvy marketer knows how to take advantage of this trend. There are many advantages of using social media for marketing your small business such as cost-effectiveness of the strategy, giving your business a personality, improving the SEO functions of your website, promoting yourself as an authority figure in your industry, improving the brand awareness of your company, generating more traffic, and increasing customer loyalty. You can also take advantage of the emotional state of the consumer when promoting your business on social media platforms. That is why you need to invest in an effective social media marketing strategy for your business right now.
Well-placed social media pages help improve highly targeted traffic to your business. There are many instances where a single link posted on Reddit attracts more than 20,000 visitors in one weekend. If you are not capitalizing on this potential of social media platforms, you are losing a lot of traffic and revenue in the process. You can build a sound relationship with the potential customers by using social media to promote your business. Business success is all about building relationships with your customers. There is no better way to do this than implementing an effective social media strategy for your business.
Social media helps boosts your site’s search engine optimization. Google has already stated that they consider social signals as a part of their ranking algorithm. A website that has a better social presence is ranked higher on Google compared to a site that doesn’t use social media. In fact, search engine robots know which pages consistently earn traffic through social media and which are just floating out there. A killer social media strategy helps your website earn the top spots in search engine rankings. That is why you need to use social media to promote your small business.
People still view Twitter and Facebook as social platforms and not marketing tools. Hence, they are less likely to see your posts as advertising. They are more likely to hear what you say. This can result in serious web traffic when done correctly.
Social media is the perfect way to market your business to a wide range of customers. Even though 84% of B2B marketers use some form of social media to promote their businesses, there are many who are still struggling to implement the right social media strategy for their business. Make sure that you implement an effective strategy to grow your business within a short time.