Have you ever searched for an item on Amazon and then later seen the same item on Facebook? That type of advertising is called retargeting. Facebook was able to know that you had just visited Amazon because of a small bit of code from Facebook that was on the Amazon site. This code allowed Amazon to automatically show you an advertisement that was based on whatever URL you previously visited.
Even though you may or may not have purchased the item on Amazon, there was still a chance for you to do so after you had left the Amazon site. Amazon has tens of millions of monthly visitors and this retargeting strategy will work for any amount of traffic that you have. Even if you only had 50 visitors to the Amazon URL, they all would be retargeted once they visited their Facebook page.
Facebook retargeting is an excellent marketing tool because many website owners and companies work extremely hard to attract visitors to their site. Without retargeting a visitor could come to your site and leave without any further action. They are simply gone and no longer a possible sale. When you use a Facebook retargeting ad, it will provide you with a another opportunity to turn that visitor into a customer or subscriber.
Since the customer was attracted to your site originally it also will allow you to know what they are specifically interested in. This will provide you with important information so that you can easily create advertisements that speak directly to their needs. Speaking directly to their needs will create more engagement, higher conversion rates, more likes, and more sales.
Retargeting is a powerful tool but unfortunately many businesses and entrepreneurs fall short when utilizing these type of marketing tools on Facebook. Some may launch a few campaigns on Facebook by themselves but eventually quit when they do not see success. Others may work at setting up a campaign on Facebook but eventually become too confused by Facebook’s ad platform. Finally, there is always a group who do not properly educate themselves on the best way to use Facebook ads and therefore never try.
Many website owners work extremely hard to get people to view their website. They do so by email outreach, social media, guest posts, and networking. Unfortunately, only a very small percentage of these processes are successful for converting a visitor into a customer or subscriber. When you use Facebook’s retargeting capabilities your company will soon be recapturing the visitors that they initially did not convert.
Therefore, it may be time to get your hands dirty and learn the basics of how to set up a retargeting campaign on Facebook. It will be a lot easier than you may think. You will need to work with a little bit of code but do not worry because you do not need to be a programmer or have any special programming knowledge. To begin is simply a matter of going to your ad manager in Facebook and following six simple steps that are easily found and explained online.