Facebook is one of the biggest social media sites in the world and it is only going to continue to grow. However, for many people running a business, they may not understand how to properly set up a business page. Many people may consider it a waste of time because they have tried it and it didn’t work and end up not using Facebook as a marketing tool for their business. We will go over some basic Facebook for business 101 tips.
You must be sure you have the proper information on your business page. A business page won’t be useful if it does not have all the information that you need to get people to your site or to perform a particular action. For example, if you are running an auto repair shop, you need to make sure the business is listed in this category. Otherwise, the business will not be properly listed and you could easily miss out on reaching the people who may want to see the information you have to offer.
Be sure that you use the About section to let people know exactly what your business does and be sure to include your hours of operations and other contact details. You can also add the URL of your website here.
You should include your business logo for the Facebook profile photo and include a good cover image that matches what you do and is relevant to your site. Facebook pages can help cement your brand and you want it to stay consistent throughout your website and all your other social media profiles. Facebook has also rolled out using videos for your cover photo. If you use a video, try to use one that works well without sound. The audio can be heard but the most effective cover videos work best when they don’t need audio.
You can add a call to action to get your visitors to call your business, visit your website, shop at your store, download something, learn more and even, order food.
Facebook has a scheduling feature that allows you to schedule your posts. If you wanted to drip feed the posts on your website, you could set everything up and have it post on the day and the exact time that you want. This is a great way to keep up regular posting on your page.
You can really spread the word about your business by getting likes on your Facebook page and then, producing content that people find useful and interesting, which results in them sharing it. You can also invite the customers of your business to like your page. When people like your page, they can enable notifications so that anytime you publish something to your page, it will appear in their newsfeed.
Running a business and having it listed on Facebook is an excellent way to build your brand and get it noticed. This is just a brief Facebook for business 101 guide. By taking action and creating your business page, you will continue learning how to use it and see the many benefits it will bring to your business.